Create a special discount for your Influencer visitors – If you’re looking for ways to convert the traffic better, then a special discount code for your new visitors is a good option to start with. Don’t let them tempt you with their low promo prices on their high follower pages – A page with 50k likes but with good engagement and real followers will do MUCH better than a page with 400k fake likes and bad engagement. Before taking direct steps to improve your score, it’s best to understand how it's calculated, and how it works for your Shopify store. If you want my team to just do your marketing for you, click here. In addition, Reddit and Quora are good places to research trending discussions and questions in topics related to your products. The only way I see this working is if you’re the actual owner of the Influencer page, which gives you infinite amounts of promotions to figure out what products work best. Comment You have to constantly respond to changes in the market landscape and search-engine algorithms. Google will consider them duplicate content and your ranking will be impacted. If you enter a body keyword into Google and scroll to the bottom of the search results, you’ll see a list of “related searches” for that keyword. Increase your AOV with bundles and upsells – You have multiple products on your store so why not test a bundle to increase your Average Order Value. Long-tail keywords are very specific, and you may not be able to use every single one of them on your product pages. The right internal linking strategy improves SEO by showing Google the hierarchy and the most important pages on your website. Your visitors need to see the best products first if you want to make any sales. Formaatzaag, platenzaag of afkortzaag. When your articles are useful to your visitors, they’ll spend more time on your site. Unlike a brick and mortar store on a street, a digital business can’t catch the eye of a random passerby who decides to pop inside. On-page SEO helps you get targeted and relevant traffic to ensure that visitors who come to your online store through search results are high-quality prospects. To optimize your store for SEO, you’ll want to ensure that you’ve used the right keywords, that your meta descriptions are engaging and on-point, and that your content is relevant. Consider incorporating things like live chat or engaging content such as unique and well-written product descriptions, customer reviews, 360-degree product views, or product videos. Thankfully, there’s an easy fix for this: Use 301 redirects to point all of the possible variations to a single homepage URL. Now translate the Youtube experience into a niche store and you have a winning formula! It can be a button that doesn’t work or a broken cart page where your customers have to scroll way too much to find the Checkout button. In addition, you can take advantage of Google’s location-based technology to drive online shoppers to your brick-and-mortar store with features like “in-stock” availability checking. Slow-loading stores usually don’t get as much patronage, so it’s crucial you learn how to optimize your WooCommerce store’s performance. You can add some screenshots of the guest checkout page on your product page and even writing a few words on the payment page about it. Hey, I'm Neil Patel. 4. Your email address will not be published. Google uses the time visitors spend on your website to gauge the relevance of your content. What's your marketing budget? It’ll also help Google understand your site, especially if you have many product pages. Instead, if you offer dog snacks then the customers will have to check the product details which will make the purchase process much slower. Design your front page the right way – This is a bit general but the front page of a one-product store needs to be like a closed loop. Online stores can hold themselves back by presenting unwelcome obstacles to visitors before they can complete (or sometimes even begin) their transaction. Email influencers and ask them to share your content on social media. It maximizes the amount of “authority” that passes from your homepage to your product page via internal links. document.getElementById("comment").setAttribute( "id", "de6a2bac295e894ae5948691e8862b8a" );document.getElementById("484d1c4b67").setAttribute( "id", "comment" ); Daniel Aloni is one of the leading mentors in the Ecomhunt family. Like I said, even finding the right Influencer will be a problem so I really don’t recommend promoting a general store when using Influencers. Based on my experience and the experience of others, a one-product store that sells in a certain niche is probably the best choice. I hope you enjoy reading this blog post. So before paying for a promotion, here’s how you should optimize your store: 1. Check your recordings everyday and once you reach 300, delete the old ones to start recording again. Today, I’ll explain why being a local seller is profitable and how you need to optimize your online store … Use features such as sliders, tabs, progressive layouts, structured grids, modal windows, rollover elements, accordions, or drop-down-menus to organize content. Not to mention, people are more likely to share blog articles on social media, and you’ll get more SEO juice from these social signals. One of the best options is to go with a one-product store and to find the relevant Influencers with the right audience for that one product you’re selling. Most online stores carry a large number of products, so you’re probably dealing with many product pages. So instead of guessing, you should just use Hotjar to know the exact behavior of your customers. To get in front of more shoppers, you need to optimize your e-commerce website so that it ranks highly in search engine results. SEO (Search Engine Optimization) for online store is an extremely important topic that you would have to work upon if you really want to succeed with your ecommerce business. If it goes well, then I can test an upsell or create a bundle to see if it gets me more or slows down my sales. No matter how good the product is, if you bring the wrong people it will not be sold… Get ready to spend big amounts of money on promotions just to see what works and what doesn’t. You’ll have to upgrade your main page product pictures, put your best sellers first, and prepare some kind of welcome promo code or banner. If you want my team to just do your marketing for you, Top 7 Strategies to Optimize Your Online Store for Organic Search, You're moments away from growing your traffic, We want to create a plan that works within your budget, We want to create that works for you business size, look up your competitors’ Page Authority (PA) and Domain Authority (DA), mobile surpassed desktop as the most-used device to access websites, understand what kind of popup, overlay, or modal you can safely use on your site, your name, address, and phone number (NAP), Google blends local and organic search rankings, external pages linking to a page on your website, Streamlining elements and minimizing HTTP requests, Optimizing images, especially for pages with many product photos, Prioritizing above-the-fold content for loading, Reducing the number of plug-ins and redirects. So before paying an influencer for a promotion, make sure to check out our article on how to successfully promote products using Instagram Influencers. Google blends local and organic search rankings, so by including location-specific information, you’ll have a better chance of ranking highly in searches for local businesses. To minimize the chances that your visitors will run into a 404 error and leave your online store, you need to check all your links periodically. Here’s how to find out if you have this issue: If you type “http://www.yourdomainname.com” and “http://yourdomainname.com” into a browser’s URL bar, but neither one gets “redirected” to a single URL, you essentially have two pages with the same content. Besides sharing your links on social media, make it easy for your fans and followers to do so by adding social-share buttons to all your product pages, blog posts, and homepage. In that case, go for an easier win by looking for other keywords you can rank highly for. This Shopify app has ready templates you can use to create stunning emails to be automatically sent out to your email subscribers. Long-tail keywords are long phrases (4+ words) that are usually quite specific. Don’t forget to check out our Instagram Influencer guide on Youtube to make sure you get the best deals and don’t fall on fake bot accounts: Struggling to find good products to sell? To list your products on Google Shopping, you need a free merchant account on the Google Merchant Center: From there, you can upload product data and put your website in front of millions of shoppers. You can increase your page load speed by: Broken links not only result in a poor user experience, but they also hurt your ranking because search engines consider them a sign of an old and neglected site. You have to be intentional about online marketing if you want your business to be visible to potential customers. Well, guess what, being a local seller will favor you a lot, even if your business solely operates online. Besides a robust search function and a streamlined checkout, you can improve usability and increase dwell time with several features. Second best is a Niche store where all your products are connected to one niche. Here’s how you can score SEO points and get in front of the right customers through organic search: If you want customers to find your store through organic search, you need to have the right keywords on your pages so you can rank highly in the search engine results pages (SERPs). SEO Tactics to Optimize your Online Store for Organic Search. when you wish to save bandwidth or fit the file within e-mail attachment file size limits. Doing regular SEO checks for your online store is a must, and it doesn’t have to be a complicated affair. Simple PC Optimizer Volledig PC herstel, onderhoud & optimalisatie. 7. Welcome email to those who signup to your newsletter, Thank you emails to those who buy(add a special discount for the next purchase), regular weekly emails where you push more products, and more. Blog content is a great way to optimize your online store with SEO keywords, relevant content, and link building for domain authority. Make sure the items listed are available for sale on your site when you publish the listing. They’re all products that I needed last week that I ended up searching for on Google. Thankfully, you don’t have to comb through every single page on your site manually to find broken links or error codes. It gives your customers more ways to find you and more reasons to return to your site. What’s your most effective strategy for attracting organic traffic to your e-commerce website? Next is probably one of the most asked questions when using Influencer marketing and it’s what type of store works the best. This signals to search engines that your content is relevant. You should look for a mix of “body” and “long-tail” keywords to rank for: Body keywords are 2- or 3-word phrases that get decent search volume. What's your yearly revenue? Use the same NAP formatting across your entire website, include location-based keywords in your content (don’t forget meta descriptions), and submit your information to as many local business directories as possible. He is the co-founder of NP Digital and Subscribers. If it’s a good product with a real demand in the market, then you can’t really go wrong here. Before I dive into details on how to optimize your online store for traffic coming from Influencers, you first need to understand that this isn’t a magical 100% working method. Google likes fresh content because it’s an indicator that your website is active and relevant. Google Adwords, Google Analytics, Zoekmachine Optimalisatie en Conversie optimalisatie van websites en webshops. When you link to authority sites, you can let the site owners know. What website should we analyze? Let's have an one-on-one conversation The traffic will see only one product so you can’t really go wrong here. Something as simple as a banner with a “Welcome Fluff The Fat Cat fans! Simply follow these 10 tips to optimize your e-commerce store, generate more leads, and convert more users into paying customers. In most cases, it will get you cheaper clicks for your money and results can be much better if you use the right Influencer. If you want to take it to the next level and understand exactly how we build our stores, create our campaigns, and run our ads then check out our Ecomhunt masterclass course. Before I dive into details on how to optimize your online store for traffic coming from Influencers, you first need to understand that this isn’t a magical 100% working method. You might ask if being “local” has any benefit when you are selling products online. Optimizing your online store for organic traffic is an ongoing effort. If you aren’t showing up in potential buyers’ search results, they won’t even know that you exist — let alone that they’re visiting your online store. (with some cool bonuses too). You're moments away from growing your traffic A recent study has found that a strong presence on social networks is correlated with better search engine rankings. The good news is, as search engine algorithms evolve, SEO is moving from a practice that’s dissociated from how people actually interact with content to prioritizing usability, trust, and relevance. If you want to outrank your competitors in search results, you have to know the keywords they are ranking for. Create a special banner with a neat design welcoming the visitors coming from a specific Influencer page. Optimize your online store’s navigation. Leaving this as it is is going to prolong the buying process and can make your customers a bit confused. Optimizing an e-commerce site for mobile is no longer just a matter of squeezing all the content into a smaller screen. You can easily do it with Mailchimp or you can use a Shopify app like Abandonment Protector to do it automatically for you + get some of your lost sales back. How can we get in touch with you? Instead, use HTML5 for special effects. To improve your site’s SEO, you have to strategically incorporate these keywords in various locations: Many people overlook page URLs, meta titles, and meta descriptions because they aren’t “visible” on a page. You can pluck some low-hanging fruit by fixing some current issues on your site: Both Google and Bing use page-loading speed as one of the criteria for their rankings. Each of these long-tail keywords doesn’t get a high search volume, but when added together, they make up the majority of online searches. Below you will learn 10 ways to optimize the online store performance for increased online revenues and profits. 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